The world is changing
In Seth’s Blog, written by new marketing guru Seth Godin (author of The Purple Cow, Tribes, Permission Marketing, and several other exceptional books) cuts In his recent posting called First, ten:
You can no longer market to the anonymous masses. They’re not anonymous and they’re not masses. You can only market to people who are willing participants.
Excerpt from Seth’s Blog: First, ten
Savvy and successful businesses in the here and now are expanding far beyond print ads and paper coupons in favor of Permission Marketing and building communities, and we think they’re on to something. And, really, it’s not rocket science! Godin explains the simple process:
Find ten people. Ten people who trust you/respect you/need you/listen to you…
Those ten people need what you have to sell, or want it. And if they love it, you win. If they love it, they’ll each find you ten more people (or a hundred or a thousand or, perhaps, just three). Repeat.
Excerpt from Seth’s Blog: First, ten
And, finally, in order to market to “real” people (as opposed to anonymous masses) who are willing participants, it’s necessary in our new advertising world to execute permission marketing, defined this way by Godin:
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
Excerpt from Seth’s Blog: Permission Marketing
When you are authentic with these people you gain their trust, they organically spread their love for your product through personal and social networks – in “real life” and the websphere. And their authentic message about how wonderful your idea/business/service/products are spreads to their networks, and your business grows faster than you could ever imagine. Because connections in the websphere are so much faster and larger than our connections in the physical world.
What does this mean to me?
This is why you must change your advertising and marketing models. Go away from:
- Print media like newspapers that have broad demographics and poor targeting
- Coupons that require the customer to find them, remember them, carry special cards
- Broadcast ads that go out to thousands of people, but who are they
Go toward:
- Authentic, two-way customer communication targeted with potential and existing customers with profiles almost ensuring they are most likely to become delighted and loyal buyers of your products and services
- Personal discounts and e-coupons that are waiting at your store or service for each customer that shares their information with you
- Trusted relationships with your customers – never spamming them, or pushing information at them, rather offering them opportunities to give you permission to learn about what you can offer each special customer
This sounds pretty difficult and time consuming, doesn’t it? Well, it does require some focus and dedication, but it’s made much more simple with social networking tools like Facebook, MySpace, Plaxo, Twitter, Bebo… well, the lists goes on. But these tools provide the savvy business owner or marketing manager with all the information you need to make this relationship with a few people, and those few people will bring on others, and your business will grow.
Setting up a simple, but well thought out set of on-line and traditional marketing and advertising tactics can be easier than you think with help from our team here at CyborgSavvant.
CyborgSavvant can help
By
- Understanding and identifying the best fit of on-line and social networking places to build relationships and advertise and how to mix these with your traditional advertising campaigns
- Guiding you through straight-forward, easy to repeat methods for using these tools
- Creating initial on-line presence and easing you through early ramp up – especially for those who might be a little fearful of newer technologies
- Helping you avoid common mistakes that experienced and talented marketers with great past experience still make in the on-line/Web 2.0/social networking world today
- Training and maintenance as best fits your business needs and staffing situation
In short, we focus on your business’ needs to make it easy for you to grow your business and gain the trust and permission of a rapidly expanding base of loyal customers.
Want to try us?
Click on the Try Me link (button) at the top of the page to choose from a list of options for more information, or click on Contact Us to send us an email.
If you’ve already waded into the social networking scene, then you can contact us at:
Twitter:
Brian Fromme is @CyborgSavvant
Anny Randel is @AnnySavvant
Bob Carnahan is @CFO_Bob
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Anny Randel’s
Bob Carnahan’s
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