Seth Godin
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Why change my advertising at all???
The world is changing
In Seth’s Blog, written by new marketing guru Seth Godin (author of The Purple Cow, Tribes, Permission Marketing, and several other exceptional books) cuts In his recent posting called First, ten:
You can no longer market to the anonymous masses. They’re not anonymous and they’re not masses. You can only market to people [...]
Viral Marketing
Around here, we like to discuss new marketing techniques. One that isn’t particularly new, but is really important to mention is Viral Marketing. As Seth Godin puts it, “Viral marketing is an idea that spreads–and an idea that while it is spreading actually helps market your business or cause.”
On the Internet, lots of ideas [...]
